OGENIC Product Development

Ogenic is a premium line of 100% natural bio-protein hair growth products designed for eyebrows, lashes, hair, and beards. Studiowide was brought in to transform the brand from a mere concept into a fully-fledged product range, ready for distribution through various retail and distribution channels.

The hair growth market was saturated with products that often preyed on the desperation of people seeking solutions for thinning hair. Many products made dubious claims without scientific backing. However, with recent biotechnology breakthroughs, particularly in eyelash and eyebrow serums, there was an opportunity to create something genuinely credible. Our task was to establish Ogenic as a premium and trustworthy brand in this crowded space.

We began by working closely with suppliers to source high-quality packaging that would reflect the premium nature of the brand. Our design team crafted sleek labels and elegant boxes to complement the overall aesthetic. Simultaneously, we developed a strong online presence for the brand, including a comprehensive eCommerce platform. This site facilitated both single-item consumer sales and multipack bundles aimed at resellers.

Beyond the packaging and website, Studiowide also took charge of designing the brand’s stationery, social media pages, and all marketing materials such as adverts, brochures, and flyers to ensure a cohesive brand experience across all touchpoints.

In just six months, Ogenic transformed from a simple idea into a striking, multi-product range. The brand gained traction with beauty influencers and even earned a spot on Lash Inc’s list of top eyelash serums, a testament to its effectiveness and growing credibility.