SEO for Central Waste

Central Waste, a well-established waste management service provider in Merseyside, was looking to expand its customer base across the North-West. They already had a great reputation, offering reliable and competitively priced waste and recycling services to local businesses.

The challenge was growing their presence in a fiercely competitive industry, where they were up against large national companies.

Our mission was to help them stand out from the crowd, especially in local searches, and bring in more targeted business leads. While they had a solid service and a loyal customer base, they needed to leverage this success to reach new clients and continue growing.

We began with a comprehensive SEO strategy that focused on optimising their online presence for local search results, ensuring they could be found by the right audience in the right places.

Here’s what we did:

• Conducted in-depth keyword research to identify the most effective search terms.
• Optimised page titles, meta descriptions, headings, and alt tags to improve search rankings.
• Associated specific target keywords with key pages and fine-tuned the content accordingly.
• Strengthened internal links to guide users through the site more effectively.
• Built a backlink strategy to boost their authority and ranking.
• Set up and optimised their Google Business page to enhance local search visibility.
• Provided guidance on maintaining SEO-friendly content going forward.
• Reviewed their sitemap to ensure all pages were properly indexed and easy to find.

One key focus was local search optimisation, a critical part of the campaign that helped Central Waste stand out in a crowded market. By focusing on geographic-specific keywords and ensuring they were front and centre for local search results, we ensured they became the go-to waste management provider for businesses in Merseyside and beyond.

Given that Central Waste operates as a B2B service, we made sure to highlight the cost-effectiveness and environmental benefits of working with them, while filtering out irrelevant domestic waste enquiries that were distracting their office team.

Throughout the campaign, we closely tracked the performance of their pages, keywords, and overall site engagement. By making ongoing adjustments based on this data, we were able to improve:

• Their search engine rankings for critical keywords.
• The number of keywords landing them on page 1 of Google.
• The volume of organic traffic and click-throughs to their website.
• The number of enquiries from local businesses, converting leads into meaningful business opportunities.

As a result, Central Waste saw a significant increase in quality enquiries from businesses in their target area, cementing their position as a leading local player in a highly competitive field. The campaign not only boosted their visibility but also helped them outshine the national competitors in their region.