Spend more time prospecting the people that actually have a need for your product or service.

What is a target audience?

A target audience is a specific group of consumers in a target market identified as the recipient of a specific advertisement or message. Narrowing down your target audience allows you to build a more accurate profile of their pain points, goals, and commonalities. It’s all about quality, not quantity – a simple lesson that’s apparently quite easy to forget in the sales world. 

That’s why accurate intelligence on your prospects, for business or pleasure, is key – it gives you insight into who’s currently the best match, how to actually get a hold of them, and some common interests as a starting point to the relationship. If you are a growing business with the primary objectives of reaching more customers and fuelling growth, then you need to refine your target audience and start to group and segment your customers to provide the best service possible.

Download our free in-depth guide packed full of tools and processes to help to start identifying, grouping and segmenting your target audience.