to UK B2B trade press standards
Contact Information
These details appear at the top of the press release so journalists can follow up directly. Use a monitored inbox and a named contact — never a generic address.
Most trade press releases use "FOR IMMEDIATE RELEASE." Use EMBARGOED only if you need journalists to hold the story until a specific date or event.
Story Details
The headline is the single most important element of your press release. UK trade editors are busy — a clear, factual, news-led headline determines whether your release gets read at all.
Factual, present tense, no exclamation marks. Lead with the company name. Aim for 8–14 words. Active verb is essential (secures, launches, appoints, wins, expands…).
Appears in italic under the headline. Should add context, not repeat it. Keep to 1–2 sentences, 20–35 words.
Press Release Content
Follow the inverted pyramid: the most important facts first, then supporting detail, then background. Write in the third person. Avoid promotional language — this is news, not advertising.
Aim for 60–100 words. Write in third person. This paragraph alone should tell journalists everything they need to know to decide whether to cover the story.
Always include at least one quote in trade press releases. The quote should add something the body copy can't — a human voice, an opinion, a strategic intent.
Keep the boilerplate consistent across all your press releases. It should never be promotional — think Wikipedia entry, not marketing copy.
Review & Export
Check everything is complete and conforms to UK trade press standards, then export your press release.
- Target sector-specific trade titles, not general news outlets
- Send to the named section editor, not a generic inbox
- Include a short, personalised covering note — don't send the release cold
- Follow up by phone 2–3 days after sending if you haven't heard back
- Consider ResponseSource or PR Newswire for wider trade distribution
- Publish to your own website news/press section for SEO benefit
Powered by StudiowideTurn Company News into Trade Press-Ready Stories
Many B2B and manufacturing businesses have valuable news to share, but the story often gets trapped inside internal updates, product notes, project milestones or technical language. This tool helps turn that raw information into a clearer press release structure, shaped around what trade journalists, sector publications and business audiences need to understand quickly.
We built the Press Release Tool to solve this.
This interactive tool guides you through the information a strong press release needs, from the headline and opening summary through to quotes, proof points and next steps. Instead of starting from a blank page, you answer structured prompts and use the draft as a clearer starting point for trade press, website news, social content or wider campaign activity.
Why Use the Press Release Tool?
- Built for B2B announcements: Shape technical, commercial or operational updates into clearer stories.
- Trade press-friendly structure: Follow a familiar format with headline, intro, context, quotes and proof points.
- Faster first drafts: Move from rough notes to a usable release without starting from a blank page.
- Stronger campaign potential: Use the finished release as the basis for web news, email, social, sales updates and trade media outreach.
How it works
- Enter the announcement details: Add the key facts, dates, people, companies and story angle.
- Add proof and context: Include quotes, figures, sector relevance and supporting information.
- Instant Generation: Click “Generate” and watch as your notes are transformed into a press release.
- Copy & Publish: Copy the finished text directly into your website or proposal documents.
Frequently Asked Questions
Who is this tool for?
How much detail should I include?
What kind of proof points should I include?
Can I edit the result?
Is my data secure?
Need to Turn the Announcement into a Wider Campaign?
A press release is often just the starting point. The same story can be shaped into website news, social media posts, email content, sales updates, press releases, trade outreach and wider campaign activity.
Before you publish or share your announcement, check the key details are ready:
- Do you have specific facts, quotes or proof points to support the announcement?
- Have you confirmed the headline, date and core announcement?
- Is the language clear enough for a journalist or prospect to understand quickly?
- Have the relevant people approved the story for publication?
- Do you have high-quality images, graphs, or logos ready to use?
- What should the reader do after reading the announcement?
Build the campaign around the story
A press release is often the starting point. These services help turn company news into content, social activity, lead generation and a wider marketing programme.