Full-Service Marketing for MEB Total

MEB Total, a leading provider of design, installation, commissioning, and maintenance for building services, had been operating successfully in Stoke-on-Trent for years. Their clients included local authorities, schools, universities, hospitals, and residential customers, but they knew it was time for a change. With the launch of their renewable energy services—offering solar PV, battery storage, Tesla Powerwalls, and air/ground source heat pumps—the company wanted to shine a spotlight on this new venture. With rising energy bills and the push for eco-friendly solutions, it was the perfect time to take their brand to the next level.

Despite their industry reputation, MEB Total had no marketing team, outdated branding, and no digital processes to generate leads. Their reputation had helped them win contracts in the past, but they needed more than that to thrive in today’s competitive market. They needed a bold brand refresh and a strategic approach to lead generation.

MEB Total embraced our full-service marketing programme, starting with a complete rebuild of their brand identity and logo. 

We saw an opportunity to split their online presence into two distinct spaces: a new website for MEB Total’s core services and a dedicated microsite for their renewable energy arm. This approach ensured that each website would be hyper-focused on its target audience, delivering relevant content and capturing more traffic through SEO-rich domains like “renewableenergyinstallation.co.uk.”

With the websites sorted, we crafted content that clearly communicated the features, advantages, and benefits of working with MEB Total. From optimised meta tags to keyword research, everything was designed to boost their online visibility and convert traffic into leads. To support this, we produced engaging case study content that demonstrated their expertise and success stories to potential customers.

But we didn’t stop there. We built an ecosystem for lead generation that included integrated contact forms, booking calendars, and autoresponder emails. Every inquiry was followed up with a sleek HTML email, ensuring no lead slipped through the cracks. To re-engage past and inactive customers, we launched a series of email campaigns highlighting MEB Total’s renewable energy services, positioning them as the perfect solution to rising energy costs.

We also leveraged LinkedIn to build a strong online presence. We created an optimised LinkedIn profile for a key MEB Total team member, driving connections and generating high-quality leads. Additionally, we developed a LinkedIn company page for MEB Total Renewable Energy, posting regular, engaging content that grew their following and directed traffic back to their new websites.

On top of this, we revamped their Google Business Profile to boost local SEO. With more reviews, improved citations, and fresh content, MEB Total started appearing more frequently in local search results, driving even more inquiries.

The results? Fantastic feedback from both the MEB Total team and their customers. The new websites were praised for being clean, modern, and easy to navigate, with inquiries pouring in via the new contact forms and booking features. The optimised Google Business Profile saw a spike in calls and inquiries, while LinkedIn efforts resulted in valuable leads for the sales team to convert. The email campaigns performed above industry average, generating buzz around the new websites and leading to multiple appointments for solar panel and Tesla Powerwall installations.

In the end, MEB Total emerged with a fresh, professional image and a streamlined marketing approach that set them up to capture a wider market. With a strong digital presence and strategic lead generation, they’re now ready to take on the future with renewed confidence.