Global Consultancy Web Development

One of our recent web development projects was for Project7, a global consultancy specialising in Leadership, Management, and Lean Manufacturing. They chose Studiowide as their preferred partner for a complete rebrand, which included website development, video production, and day-to-day sales and marketing collateral.

Our mission was to visually reposition Project7, helping them stand out in a technical market space often dominated by business consultancies with little visual differentiation. 

The specific goal for the Project7 website was to create a brochure-style site that was fully mobile optimised and would serve as the hub for all future marketing activities.

After thorough market research, we decided to pitch a bold approach: a web platform that was 80% high-impact imagery and video, with just 20% dedicated to copy. This strategy was a departure from the traditional content-heavy websites designed primarily for search engines, but we believed it was the perfect fit for the company.

As a forward-thinking agency, we knew this approach would not only enhance user engagement but also align with the evolving way Google’s algorithms detect and reward popular, visually rich content. It was about creating a more engaging experience for the user—less dribble, more impact.

Our process began by putting ourselves in the shoes of the Project7 customer. We asked ourselves key questions: Why is the visitor here? How did they find the site? What will they want to do? What information will they need? And most importantly, how can we make it as easy as possible for them to achieve their goals?

A major consideration was ensuring the site was mobile-friendly. We employed responsive design, meaning the website automatically adjusts to fit desktops, tablets, and smartphones. This ensures a seamless user experience, no matter the device.

Another critical aspect was incorporating an international marketing strategy. In addition to the web development project, we were also tasked with creating and implementing a marketing strategy for North America. The new website would be the key focal point and marketing hub for all future promotional activities, including landing pages. We also built in several peripheral features, like SEO tools and shortcode forms, to support effective and productive marketing campaigns, regardless of future market needs.

The end result was a visually striking, customer-centric website that not only met Project7’s immediate needs but also positioned them for long-term success in the global market.