Website Development for MEB Total

MEB Total, based in Stoke-On-Trent, is your go-to company for designing, installing, commissioning, and maintaining all the essential building service elements you can think of, all while backed by a facilities management service. With years of experience and a loyal client base across both public and private sectors, they’re committed to delivering nothing short of excellence.

But here’s where it gets exciting: MEB Total recently decided to dive headfirst into the world of renewable energy! Think solar PV, battery storage systems, Tesla Powerwalls, and air/ground source heat pumps. With the pressure on businesses to go green and the rising energy bills across the UK, they knew it was time to make some noise about this new venture.

Their main clients? B2B local authorities, schools, universities, and hospitals, with a sprinkle of residential customers in the mix.

MEB Total had been cruising along for the past 10 years without a marketing department. They had a website in need of some TLC, no brand guidelines, and no process in place for lead generation. Most of their work came from winning contracts based on reputation, with the renewable energy side seeing just a trickle of inquiries every six months.

We had a blank canvas to work with, and we were ready to give MEB Total the brand overhaul they deserved. 

We kicked things off by redesigning their logo and brand identity for both MEB Total and their shiny new Renewable Energy division.

But we didn’t stop there. We saw the opportunity to build not just one, but two websites: a fresh new site for MEB Total and a dedicated microsite for MEB Total Renewable Energy.

We knew that separating these sites would ensure each market—whether it’s mechanical, electrical, building services, or renewable energy—would get the attention it deserved.

The microsite was designed to be a lead magnet, packed with hyper-focused content on renewable services. We even sprinkled in some SEO magic by incorporating keyword-rich domains to capture more traffic and, ultimately, more customers.

On both websites, we made sure the content clearly spelled out the features, advantages, and benefits of working with MEB Total Renewable Energy. We dove into keyword research, optimised every title tag and meta description, and made sure the SEO game was strong.

To showcase what MEB Total could do, we also created some compelling case studies and integrated contact forms, booking calendars, and autoresponder emails. These features ensured that inquiries were handled promptly, with follow-up emails to keep prospects engaged.

We also created a lead generation ecosystem to drive traffic to these brand-new sites. We created a series of email campaigns aimed at existing, previous, and inactive customers, highlighting how MEB Total’s renewable energy solutions could help them combat rising energy costs. It was all about turning those familiar faces into loyal, repeat customers.

The feedback from MEB Total and their customers was fantastic. The new websites were praised for their clean, modern look and easy navigation. The influx of inquiries through the revamped contact form and booking calendar was proof that we were on the right track.

The email campaigns were a hit, with engagement rates soaring above industry averages. The buzz around the new websites transformed MEB Total’s image, turning them into a sleek, modern, and professional business ready to take on the future.