Grim Reaper Packaging

Grim Reaper Foods, renowned for their award-winning chilli products, reached out to us for a fresh take on their packaging. As specialists in producing a wide range of mouth-watering, handmade chilli goods, including hot sauces, BBQ rubs, chilli extracts, infused oils, and chilli chocolates, they needed a revamp that would capture the intensity of their brand and products.

Having worked with many food manufacturers over the years, we’ve built a reputation for delivering striking, bespoke packaging that stands out on crowded shelves. The challenge with Grim Reaper Foods was no different.

We needed to create designs that not only popped in a highly competitive market but also embodied the fierce heat their products deliver.

Reflecting the fiery Scoville scale, the packaging had to be eye-catching while evoking just the right amount of ‘fear’ associated with their chilli heat.

The chilli extract bottles posed another challenge due to their smaller size. We had to strike the perfect balance between legibility and design detail, ensuring the branding didn’t lose its visual impact. Grim Reaper Foods also wanted a gift box for their three-sauce set that would highlight the bottles without overshadowing them.

Our solution centred on their iconic logo. We felt it was bold enough to stand on its own, symbolising the intense heat and appeal of their products. Each product in the extract range was given a unique colour scheme, ensuring a cohesive yet distinct look across the collection.

To solve the legibility issue on the smaller bottles, we trialled multiple label prints to find the perfect balance in font size and logo prominence. Increasing the size of the logo gave the packaging an unmistakable shelf presence.

For the gift box, we designed a custom cut-out that gave the illusion of the Grim Reaper reaching out to hold the bottles. The design was captivating yet subtle enough to let the bottles take centre stage.

The end result? A sleek, professional product line that showcased their fierce logo while maintaining consistency across the brand. Grim Reaper Foods were thrilled with the final designs, and we’re proud to have brought their vision to life!