PetExx Brand Identity

PetExx is a new pet supplement company dedicated to providing ethically sourced, veterinarian-approved nutritional supplements that enhance pet health, reduce illness, and boost the overall quality of life for your furry friends. With over a decade of industry knowledge, PetExx offers proactive, preventative solutions for beloved companions.

As a brand-new start-up, PetExx came to us with a vision of growing their business and supporting the pet community. Alongside a full-service marketing programme also by Studiowide, they needed our help with some key product packaging designs.

The challenge? Creating unique packaging for 11 different products, each with its own distinguishing colour to make them instantly recognisable on the shelf. 

Plus, since these products are sold internationally, we had to ensure there was enough space on the packaging to include essential information in multiple languages, such as ingredients and nutritional values.

We dove into colour theory research to match each product with the most suitable hue. For example, we chose Purple/Lilac for the ‘Stress Less’ product, as it’s associated with calmness and tranquillity. On the other hand, Lime Green, known for its vibrant energy, was perfect for ‘Energy Boost.’

To add a personal touch, we also created a series of hand-drawn dog illustrations for the front of each box, representing the individual products. This required some deep-dive research into dog anatomy to get every detail just right.

To tackle the multilingual challenge, we cleverly designed a gap on the back of each box to accommodate informational stickers, ensuring all key details could be easily added without cluttering the design.

The end result? A vibrant, professional, and creative range of product packaging that helped PetExx stand out in the crowded pet supplement market. The client was thrilled, and we were proud to have captured the essence of the PetExx brand, bringing their products to life in a way that truly resonated.

If your business is looking to set your brand apart with compelling product packaging designs, give our team a call or send us an email—we’d love to help!