SEO for Containers Direct

Containers Direct is a leading UK retailer of shipping containers. Originally focused on standard new and used containers, they’ve expanded to include custom container conversions, thanks to their own production facilities. While they’ve maintained a strong online presence, the competitive nature of the industry means they needed to further boost their visibility and reach.

To help Containers Direct achieve their goals, we implemented a comprehensive SEO strategy.

This strategy included several key components aimed at boosting Containers Direct’s online presence. First, we conducted keyword research to identify the most effective terms for driving traffic to their site. Then, we implemented on-page SEO, optimising elements like page titles, meta descriptions, headings, and alt tags. To ensure full visibility, we resolved indexing issues and registered the site with Google Search Console.

Performance tracking was set up in Google Analytics to monitor key metrics, while content optimisation focused on refining website content to align with target keywords. We also worked on internal linking, improving the structure to enhance user navigation. Additionally, a backlink strategy was implemented to add relevant links from other reputable sites. We optimised their Google Business page and ensured that the site was fully mobile-friendly.

A major focus of our efforts was highlighting their unique selling points, such as custom container conversions and their overall brand reliability. Throughout the campaign, we closely monitored and adjusted the performance of the website’s pages and keyword rankings.

As a result, Containers Direct saw significant improvements in search engine rankings, more visibility on Google’s first page, and an increase in organic traffic, leading to more enquiries and visits to their product pages.