SEO for humanutopia

humanutopia is a game-changer in UK and International schools, leading the way with innovative leadership and volunteering programmes. Having inspired over 600,000 young people to take charge of their lives and make positive changes, we were thrilled when asked to work with such an impactful organisation.

humanutopia’s mission is all about empowerment. They go into schools and colleges, helping students improve their mental health and wellbeing by equipping them with essential life skills that boost their employability. Their programmes are nothing short of fantastic, but the challenge has always been ensuring that the schools and colleges who need these programmes most know about them.

When searching for anti-bullying courses or ways to enhance school communities, results can be overwhelming.

Making sure humanutopia stands out to the right audience was the main focus of our SEO campaign.

After revamping their website to make it more engaging and targeted, we needed to ensure that these new pages not only attracted visitors but also kept them interested.

To help humanutopia achieve their goals, we implemented a comprehensive SEO strategy, including:

• Keyword Analysis: Pinpointing the best keywords to attract their ideal audience.
• SEO Optimisation: Fine-tuning page titles, meta descriptions, headings, and alt tags.
• Search Console Registration: Ensuring the site was properly indexed by Google.
• Performance Tracking: Setting up metrics in Google Analytics to monitor progress.
• Content Optimisation: Matching target keywords with specific pages and refining content to improve visibility.
• Internal Linking: Strengthening the internal link structure to direct traffic to key pages.
• Backlink Strategy: Building relevant backlinks to boost search rankings.
• Google Business Setup: Optimising their Google Business page for local search.
• Staff Training: Providing guidance to humanutopia’s team on creating SEO-friendly content.
• Landing Pages: Creating targeted landing pages to capture specific search queries.

The campaign focused on highlighting the unique qualities of humanutopia and the incredible impact their programmes can have. We kept a close eye on the performance of the pages and keyword rankings, making adjustments as needed to ensure continuous improvement.

The results were clear: humanutopia saw steady growth across multiple metrics, including:

• Improved Search Rankings: Higher rankings for target keywords.
• Increased Page 1 Presence: More keywords appearing on Google’s first page.
• Boosted Organic Traffic: More clicks from organic search results.
• Keyword Visibility: More keywords returning humanutopia in search results.

These gains led to a significant increase in traffic to enquiry pages, where visitors could easily get in touch via phone or contact form. Thanks to these improvements, humanutopia is now reaching even more schools and making an even bigger impact.