Expo Strategy & Support

Laying the groundwork for measurable success.

Every successful exhibition starts with a strong strategy. We align your exhibition goals with your wider business objectives, ensuring every element, from stand design to sales conversations, contributes to tangible outcomes.

Through our experience, research, planning and data-led insight, we help you turn what could be a one-off event into a high-performing marketing campaign.

Our team identifies your target audience, defines key messages, and creates a structured pre-event marketing plan that attracts the right people to your stand, and keeps them engaged beyond the show floor.

What we offer:

• Exhibition strategy workshop
• Audience profiling & persona development
• Key message & theme creation
• Pre-event marketing plan (email, social, paid)
• ROI & success metrics definition

Making an impact that lasts beyond the stand.

Your stand is more than a structure, it’s a storytelling space. We create exhibition experiences that reflect your brand’s personality, capture attention, and drive meaningful engagement. Our creative team blends visual design with interactive content to ensure your presence stands out in even the busiest hall.

From modular designs to immersive digital features, we bring your brand to life with clarity, cohesion and creativity, always with the end goal of generating leads.

What we offer:

• Stand design concepts & 3D visualisation
• AR/VR or touchpoint experiences
• Branded graphics, videos & display materials
• Interactive & digital content creation

Building anticipation before you even arrive.

Your exhibition shouldn’t start the day before the doors open, it should begin months before. We create multichannel campaigns that spark interest, book appointments and fill your pipeline in advance. Using LinkedIn, email marketing and retargeting, we connect with your ideal audience and bring them directly to your stand.

By combining creativity with advanced analytics, we ensure every campaign is targeted, trackable and aligned with your commercial objectives.

What we offer:

• Pre-event awareness campaigns
• LinkedIn & email marketing outreach
• Event-specific landing pages
• Paid social & retargeting campaigns
• CRM integration for lead tracking

Turning conversations into connections.

Your presence at the exhibition is only as strong as the engagement it creates. We equip your team with digital tools and real-time strategies that help them capture leads efficiently and engage with confidence. From lead capture systems to branded content hubs, we make sure no opportunity slips through the cracks.

Our on-the-ground support and digital integration ensure every interaction is logged, measured and ready for seamless follow-up, giving you a clear picture of performance and ROI.

What we offer:

• Lead capture tools 
• Digital engagement dashboards
• Onsite content capture (video, photography, interviews)
• Real-time performance tracking
• Branded materials & staff support kits

Extending the impact long after the event.

The most valuable part of any exhibition happens after the event. We turn collected leads into qualified opportunities with strategic nurturing sequences, personalised content and ongoing engagement campaigns. Our reporting then shows you exactly how your investment performed, from initial conversation to closed deal.

This is where our scientific approach shines: continuous optimisation, transparent reporting, and measurable business outcomes that prove your exhibition success.

What we offer:

• Lead nurturing email sequences
• Sales enablement content (case studies, offers)
• Post-event surveys & engagement analysis
• ROI and performance reporting dashboard
• Recommendations for future exhibitions