Vacuum Engineering Services (VES) build and supply helium leak testing machinery for a range of industries worldwide, including automotive, HVAC, refrigeration and pharmaceutical.
As part of a broader programme of activity, we were tasked by the company to demonstrate how a Virtual 3D environment could help them launch their brand new product into a global market.
Challenges
VES has an outstanding reputation within the automotive sector and boasts a client base of major vehicle manufacturers who are all at the forefront of innovation. In addition to meeting the expectations of the global automotive industry, the company also wanted to investigate the feasibility of utilising metaverse technology not just to promote products but also to use it as an internal training tool for the company.
To date, Studiowide has pioneered virtual spaces to bring together remote teams. We extended our capabilities to create a multi-user virtual product launch space that contained numerous information points in various forms of media. A 3D modelled replica of the newly launched VES machine was at the centre of the virtual product launch space.
Solution
When a user visits the Virtual product launch 3D environment, they are then taken on a journey of discovery, arriving at the focal point; to be introduced to the 3D modelled machine. The 3D virtual space was designed to accommodate up to 15 virtual attendees, all of whom could choose to be part of the same conversation, or they could self-direct themselves through the space and educate themselves at their own pace.
Results
The 3D Virtual product launch was created as an educational space. Meaning our client could administer the launch event the same way as other virtual events, utilising messaging, audio chat, screen sharing and other collaborative tools.
In addition to the Virtual 3D space, we also supplemented the VES 3D virtual product launch with an Augmented Reality product simulation. Visitors to the virtual room would also receive a link, directing them to an AR browser-based asset. This enabled the user to superimpose a 1:1 scale model of the new VES machinery in situ within their manufacturing environment – allowing them to test for sizing and other installation planning requirements. This assisted with introducing this new machine technology and streamlined the decision-making process, as many different stakeholders involved in the capital purchase of the machine could also visit the virtual space to experience the launch event for themselves.
