Grim Reaper

One of the challenges for us with this project was creating packaging designs that would stand out in the highly competitive and creative market of chilli and chocolate products. The designs needed to be eye-catching whilst also demonstrate an element of ‘fear’; reflecting the Scoville scale of chilli hotness.

Another challenge for us to overcome was the size of the oil extract bottles, they presented a problem with the legibility of the text and a loss in illustrative detail.

The client also wanted a gift box designing, that would contain three hot sauces. We needed to ensure the box complemented and didn’t compete with the bottle designs, as the bottles would be visible through the cut out windows.

The creation of the label designs evolved around the Grim Reaper Foods logo itself, as we thought it was illustrative enough as a standalone image to convey the extreme heat levels of their products. We also decided to give each product in the chilli extract range a specific colour scheme, so they were easily identifiable and looked different but consistent as a set.

To combat the legibility issue with the chilli extract bottles, we went through a process of trial printing the labels to ensure we balanced the font sizes correctly. We also increased the size of the logo to make sure it would stand out on the shelf.

As for the gift box design, we created a custom cut template with an attention-grabbing design of the Grim Reaper appearing to reach out and hold the bottles contained within the box. This was eyecatching enough to draw attention to the packaging, but was subtle enough not to distract from the bottle designs.