Liverpool FC is in the top 10 of highest-earning football clubs in the world and a regular top 3 contender in the Premier League. With LFCTV (Liverpool F.C. TV) as the dedicated official TV channel, it launched on 20 September 2007 and was formerly offered as part of the Setanta Sports package.
The communications department within LFC TV were looking for a local video production studio to fill a gap that they had in their production capacity, due to relocation. The club approached Studiowide for the production of their preseason tour, promotional videos.