SEO for humanutopia

Background

humanutopia are a leading supplier of externally provided leadership and volunteering programmes in UK schools. Having inspired over 300,000 young people to make positive changes in their lives, Studiowide have been delighted to work with this incredible company.

By going into schools and colleges, their courses are aimed at improving the mental health and wellbeing of participants by empowering them to make positive changes in their life. They also hope to improve life chances by developing a range of life skills which will help individuals to become more employable.

Challenges

humanutopia offer a fantastic range of programmes. A key challenge for them is ensuring schools and colleges, who would benefit from these programmes, know about them.

There are a range of results when searching for anti-bullying courses and how to improve the community within schools. Ensuring humanutopia reach their target audience was the key challenge for the SEO programme.

Having redesigned the website to provide a more focused and dynamic offering to visitors, we needed to ensure the new pages would attract and interest the relevant audience.

Solution

In order to help humanutopia achieve these goals, we undertook a comprehensive SEO programme, covering areas including:

Keyword analysis
Optimising page titles, meta descriptions, headings and alt tags
Registering the site with Google Search Console
Setting up performance tracking metrics in Google Analytics
Associating target keywords with specific pages and optimising page content accordingly
Improving internal links to target pages
Adding relevant backlinks where appropriate
Setting up Google Business page
Worked with staff at humanutopia, providing guidance for optimising new content with regard to SEO
Producing landing pages for target keywords

Emphasising the unique qualities and the positive impact humnutopia can have, were a main focus of the campaign.

Throughout the campaign, we reported back to humanutopia on the performance of the pages and the rankings of the associated keywords, enabling us to make adjustments accordingly.

Results

humanutopia saw steady growth across a series of metrics, including:

Search engine ranking for target keywords
Number of keywords for which they appear on page 1 of Google
Click throughs to the humanutopia website from organic search
Number of keywords that return humanutopia in their results

These improvements in the metrics resulted in increased traffic to enquiry pages, where visitors could phone or complete a contact form.

Keyword Analysis

On-Page SEO

Technical SEO

By emphasising the impact and quality of their programmes, which benefit both individuals and the community within a school, humanutopia improved their rankings for the relevant searches.