SEO for Premseal Ltd

Background

Premseal Ltd. is a national manufacturer of profiled foam fillers and supplier of core sealing products for the roofing, cladding, glazing, coldstore and maintenance sectors. Established in 1994, Premseal has evolved over the years and the company’s personnel has over 60 years’ combined experience in this industry.

With continual investment in their manufacturing base, Premseal is now the UK’s leading supplier of core sealing products. This approach has led to successful working relationships with the UK’s largest roofing manufacturers and contractors.

Challenges

Premseal operate in a highly competitive industry. Sealants, foams, cladding and fire rated products all need to perform to the highest standards and be relied upon by industry. To continue to prosper, Premseal need to adapt to industrial requirements and market the quality of their products to expand their customer base.

To further establish their brand, increasing traffic to their site, particularly from potential customers, was key to their business development. They already had a proven product range with satisfied customers – the challenge was how to utilise this to reach new customers.

Solution

In order to help Premseal achieve these goals, we undertook a comprehensive SEO programme geared around a website redesign, covering areas including:

Keyword analysis
Optimising page titles, meta descriptions, headings and alt tags
Resolving indexing issues and utilising organic search data from Google Search Console
Setting up performance tracking metrics in Google Analytics
Associating target keywords with specific pages and optimising page content accordingly
Improving internal links to target pages
Adding relevant backlinks where appropriate
Optimising Google Business page
Providing guidance for optimising new content with regard to SEO
Reviewing sitemap.xml to ensure all pages are being indexed
Optimising the website for mobile performance

Whilst Premseal are a leading manufacturer of sealants and cellular foams, they operate in a highly competitive area. Emphasising the quality of and specific features of their products, geared to use in the construction industry, was a main focus of the campaign.

Throughout the campaign, we tracked the performance of the pages and the rankings of the associated keywords and made adjustments accordingly.

Results

Premseal saw steady growth across a series of metrics, including:

Search engine ranking for target keywords
Number of keywords for which they appear on page 1 of Google
Click throughs to the Premseal website from organic search
Number of keywords that return Premseal in their results

These improvements in the metrics resulted in increased traffic to product and enquiry pages.

Keyword Analysis

On-Page SEO

Technical SEO

By combining a website redesign with an SEO programme, Premseal were able to better illustrate the quality and distinct features of their products – bringing them to a broader audience within the construction industry and beyond.